In a world of guerilla marketing and over-the-top campaigns to get products noticed, it’s easy to forget that we aren’t the first generation to make advertising immersive. This is a story of one campaign, largely forgotten by history, that stands unparalleled in terms of “taking you there.” In the winter of 1942, allied governments were rallying their [...]

As a rule, people in the military aren’t the most financially savvy folks you’ll ever meet. Graduating from high school and going straight to a job that provides you with the necessities of life and a paycheck to spend as you please results in a lack of financial literacy, especially among younger soldiers. As a [...]

So I’ve been in Afghanistan for about a week and a half now, and my lack of posting is due more to laziness than to being busy. In the meantime, since I know a lot of people who are deployed or deploying to Iraq or Afghanistan, I decided to put together this Excel spreadsheet to [...]

It seems like it’s been forever since I wrote something, so I thought I’d post a bit of an explanation. I’ve been travelling for the past few days and it looks like I’ll be in transit for at least a few more. I’m going to Afghanistan for a short, 6-month deployment. I know, it sounds [...]

I was thinking about some of the customs and practices the military has that may seem strange to civilians. Just imagine if we did this in the civilian world!